Overview
In 2019, Gather was re-engaged by the client to consolidate the Forbes revenue site experiences into a singular Forbes Media ecosystem. The goal was to increase revenue through an integrated and best-in-class marketing stack to accelerate their audiences’ journeys through the sales funnel ultimately driving preference for the Forbes brand.
The Approach
Gather redefined the buyer personas and B2B positioning, streamlining the content and experience. Over 18 separate websites were combined into one, singular experience; Forbes Connect. This new singular platform is experienced by the consumer though nine focused templates that cover the entire site in a responsive manner across four break points to give them a modern design and flexible platform.
The Impact
Forbes launched Forbes Media in January 2020. Initial KPIs targets have been surpassed upon launch and revenue goals are on pace with expectations.