DESIGN
IBM – Cloud Paks Launch Campaign
Overview
IBM was relaunching its Cloud Paks product pages to emphasize automation. They needed a breakthrough digital presence that communicated complex technical features while remaining brand compliant.
The Approach
Gather created a series of multi-use assets – a dynamic animation loop in the Carbon isometric illustration style for each Cloud Pak used across landing pages, social and paid media. Based on client analystis, we intentionally incorporated elements to impact CTR such as bold CTA buttons and dark backgrounds.
The Impact
This consistent user journey increased engagement and product perception.
