Women in Sports – Fortune 500 Sponsorship Report
Gather's data suggests there is an enormous opportunity in women’s sports from multiple angles.
In order to create an apples to apples comparison of current corporate sponsorship investment between Men’s professional team sports and Women’s professional team sports in North America, we created a Q2 2024 snapshot of Fortune 500 Companies and their relative sponsorship activities across the only three major sports leagues Men and Women have in common; basketball (NBA and WNBA), soccer (MLS and NWSL) and hockey (NHL and PWHL). This analysis is intended to describe the relative level of interest from Fortune 500 companies sponsoring teams Men’s teams vs. Women’s teams, but does not explore the specific investment they are making at the team or league level.
As seen in an exclusive with Front Office Sports
DOWNLOAD THE REPORT
CLICK HERE TO GET A PRINTABLE COPY OF THE REPORT
